”In 2030, 55% more food is needed than at present.” The problem is not whether we will have enough food for all, it is how we share it evenly and process it creating a minimum of waste. These global questions may feel too far, or too big, for the ordinary people to comprehend in countries like Finland. The kitchen, as a part of the food chain, is an ideal place to put these global issues on an individual scale. Our challenge was to do a research that has roots close to each of us.
The whole food chain from the farms to recycling waste was considered in the research. We continuously challenged us not to make the study too theoretical, but as practical as possible. To achieve this, we included a useful aspect in every single detail, e.g., by outlining new service and product concepts. The research was based on an extensive analysis of existing information, future concepts, interviews, user segmentation and scenario analysis. The created concepts were presented with illustrations and high-quality visualizations.
The report was published in 2013 Habitare – the most important furniture, interior decoration, and
furniture fair in Finland – where it raised a positive interest among professionals. For example
Sirpa Rivinoja, a blogger in circulating economy, stated in her blog, that the research was one of
the top twelve presentations in Habitare 2013. Rivinoja described that the report leaned heavily on
ecology, had its roots in usability and uttered its message in a bold and straightforward manner.
The illustrations she considered informative and beautiful. (Read more at circulating economy blog
Today the research publication is used as educational material in TTS (a research, development and training institute).